UNESCO- Regional Stakeholders’ Consultation

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Event Branding

Challenge

The challenge was to translate a complex, policy-driven regional initiative into visuals that felt clear, engaging, and youth-centered for Regional Stakeholders’ Consultation on the ESA Ministerial Commitment (2021-2030) held by Young People Today (YPT) an initiative under UNESCO.

The Client

Young People Today is a regional platform under the broader ESA Commitment agenda, focused on improving the health, rights, and well-being of young people in Eastern and Southern Africa. Its work centers on advocacy, awareness, and accountability around comprehensive sexuality education and access to youth-friendly health services.

Scope of service

Industry

For this project, we designed a set of campaign and event materials for the Regional Stakeholders’ Consultation on the ESA Ministerial Commitment (2021-2030), including:

two large-format backdrop concepts
a roll-up banner
branded face masks
event badges / ID card layouts and lanyards

Non-Governmental-Organization

Impact

20 countries

7 regional targets

This supported the visibility of a regional youth advocacy platform tied to the ESA Commitment, a multi-country initiative spanning 20 countries in Eastern and Southern Africa.

Through the design we communicate an accountability agenda measured through 12 indicators across 7 targets, making the initiative’s goals and progress more accessible.

Our Approach

Our approach was centered on clarity, consistency, and audience connection. Because the subject matter is serious, we focused on making the visuals accessible , we used brand color contrast, concise messaging, and human-centered imagery to balance urgency with optimism aiming at the work speaking to both young audiences and institutional stakeholders without losing coherence.

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