Meikan Safaris was building (and publicly launching) a boutique photographic safari brand in Kenya positioned around handcrafted, photographer-first itineraries. The challenge was that this kind of high-trust, high-ticket travel business needs credibility fast. Meikan needed a professional, cohesive brand identity that could: Signal premium + trust to international clients booking custom trips and inquiries online. Differentiate from generic safari operators by clearly communicating “boutique,” “photographic,” and “expert-led” positioning. Translate consistently across platforms (website, inquiry flow, social/marketing, and client-facing documents), so the business looked established and reliable from first impression to booking.
The Client
Meikan Safaris is a Kenya-based boutique safari operator that specializes in handcrafted photographic safaris designing custom itineraries based on a client’s wish list rather than selling fixed packages. Their model is built around a local, boots-on-the-ground team, custom safari vehicles, and experienced photographic guides, with a focus on delivering the best photography experience (they own vehicles, not camps)
Hero/banner brand imagery (logo over safari photography for web/social)
Merch application (t-shirt mockup)
Travel and Tourism
Impact
Increased client acquisition.
Trust & Legitimacy
A defined logo system, color palette, and typography, the brand could show up consistently. The final assets and presentation created a repeatable foundation for future collateral.
More credible first impression. Overall, the project improved brand perception The visual direction reinforced their niche as a boutique, photography-led safari operator.
Our Approach
Discovery & direction: We started by aligning on the business background, goals, and what “success” would look like for the project. This phase was completed in under 2 days.
Brand identity development: We led the process through moodboard creation, concept exploration, and iterative refinement. The client was highly involved throughout, and this stage took approximately 20–25 days.
Visual identity system: We developed the supporting identity system, including the brand color palette and typography selections. This took about one week.
Brand application, presentation & handover: Within 2 days, we finalized the presentation, applied the identity, delivered the full set of brand files, and completed sign-off.
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Piper Mackay
Founder & Direcor
I worked with Victor and his team on logo and brand identity design for Mackay Africa and Piper Mackay Photography, and they’re some of the most talented people I’ve worked with in my 15 years. ...done smoothly with clear communication and quick turnaround. Super easy team to work with, no real issues, and I’d definitely recommend them.
May 6, 2021
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