GloC Shop

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Brand Identity Design

Challenge

Startup entering the market without an established brand needed a clear, distinctive identity to support launch, build trust, and stand out from competitors.

The Client

The GloC Shop project is a brand identity design developed for a fashion label centered on high-end feminine wear. The brand speaks to stylish, urban women with refined taste: confident, youthful, and fun-loving, yet deeply drawn to classic elegance and timeless style. GloC Shop blends modern flair with sophistication, creating a premium aesthetic that feels both aspirational and approachable. The long-term vision is to evolve the brand into a fully independent clothing line, distinguished by quality, elegance, and a strong, polished identity.

Scope of service

Industry

Visual identity system: Logo, color system, typography.
Graphic language: Iconography, pattern system.
Brand Guidelines.

Fashion Retail

Impact

↑ 18% increase in sales

↑ 2.5% NPS

Successful on-time market launch with a fully deployed brand identity across all key touchpoints. Easy market entry.

About 2.5% increase in NPS scores: Customer satisfacion

Our Approach

The idea behind GloC is built on simplicity, intention, and longevity. From the start, the goal was to create a brand that feels clean, classy, and timeless; something that won’t feel outdated with trends. The colour palette reflects this vision, using deep forest green paired with warm brown and soft beige tones. These colours feel natural and grounded, yet rich and premium, giving the brand a calm confidence without trying too hard.

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The typography follows the same thinking: a refined serif font with elegant curves that feels feminine, mature, and stylish, while still modern. Nothing is loud or excessive every detail is deliberate. All this came together to communicate quiet luxury, good taste, and a sense of effortless elegance that speaks to women who value quality, style, and a classic lifestyle.