Big Pig

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Brand Identity Design

Challenge

Bigpig is new in a crowded market, so they need a strong, easy-to-remember brand that shows they’re trusted, affordable, and family-friendly. Since people don’t know them yet, the look and feel has to stand out on the street and online, feel professional like a proper butchery, but still warm and fun like a fast food spot.

The Client

Bigpig is a Nakuru-based startup launching a combined butchery and fast-food restaurant. The business is built around serving families offering fresh meat, quick meals, and a welcoming experience that fits everyday Kenyan lifestyles. Bigpig’s positioning centers on value for money, consistency, and a family-friendly vibe that can attract both walk-in shoppers and dine-in & takeaway customers.

Scope of service

Industry

Brand strategy: Brand positioning, value, tone.
Logo system
Color & typography
Brand Visual graphics: Pattern.
Core Application: Signage, Packaging, Menu, Food truck.
Digital Assets: Social media templates
Corporate collateral: Invoice design, receipt, quotation, etc.

Food & Beverage

Impact

~65% Walk in Conversion

↓3 hrs

An average 6.5 out of 10 people purchased Big Pig products. This is in comparison to 20-45% initial conversation rate for most fast-food restaurants. ~30% returning clients in 30 days signified traction, client satisfaction and loyalty.

With ready templates and consistent rules, Bigpig created and rolled out marketing materials over 3 hours quicker from idea to final output compared to what most startups manage.

Our Approach

We treated Big Pig like a proper “neighbourhood nyama spot” it had to feel clean and trustworthy like a pork joint, but still lively and welcoming like a fast-food joint. So we built the identity around three things: visibility (stand out), clarity (easy to understand), and consistency (same look everywhere).

From there, we developed a bold red-and-white system with a friendly badge-style logo, plus a simple pattern inspired by meat cuts/slices so the brand can “wrap” nicely across packaging and uniforms without looking messy. We then tested the identity on real-world touchpoints: aprons, takeaway packaging, stickers/labels, stationery, merch, and delivery branding—so it works both kwa shop and online.

Week 1: Discovery + direction (brand goals, audience, look & feel, moodboard)
Week 2-3: Logo concepts → refinement → final identity system (colour, type, pattern, icon use)
Week 4: Applications + mockups + brand guidelines + final file handover (print + digital)

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