Ciera Zuri Peanut Butter

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Product design

Challenge

Create a clean, trustworthy peanut butter packaging system that clearly communicates natural quality, improves shelf visibility, and makes key product information easy to grasp at a glance.

The Client

Ciera Zuri is a Peanut butter made from dark-roasted Spanish peanuts a combination that gives a unique darker peanut butter than regular brown.

Scope of service

Industry

Brand identity and product naming exploration
Packaging design for peanut butter jars
Label layout and information hierarchy
Nutritional information and product details integration
Visual system for shelf recognition

Fod and Beverage

Impact

5,000+ units

1,200+

1,000+ units sold within the first 3 months of launch with 25+ retail outlets stocked the product during the initial rollout

1,200+ first-time customers during the launch campaign.

Our Approach

We focused on what matters most at shelf level: clear ingredients, product type, origin, and nutrition.

The label was built for fast reading, strong hierarchy, and instant trust-making the brand, product, and key details easy to spot at a glance. The result is a clean, functional packaging system that feels simple, credible, and market-ready.

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