Cafe 90's

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Product design

Challenge

Cafe 90s is a coffee brand that blend their own coffee spiced with cardamon and cloves from Zanzibar and other spices from Africa. The theme is 90's coffee blend to celebrate African products.

The Client

Cafe 90’s required a brand identity that could capture the nostalgia and cultural energy of the 1990s while still functioning as a recognizable and flexible café brand. Without a defined visual direction, the concept risked becoming generic or overly decorative, failing to translate the retro inspiration into a cohesive brand experience.

Scope of service

Industry

Logo and brand mark development
Pattern and graphic language design, using and decorative elements to create a recognizable visual texture across applications.
Brand identity assets, extending across café branding materials and communication.
Visual direction for the brand, aligning typography, iconography, and layout.

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Food and Beverage

Impact

A recognizable logo mark

A flexible graphic system

A retro-inspired visual language that reflects the cultural aesthetics of the 1990s, making the café memorable and approachable.

A flexible graphic system built from patterns and supporting brand elements that can be applied to menus, signage, packaging, and promotional materials. Stronger brand storytelling, positioning the café as a place where coffee culture meets nostalgia.

Our Approach

We focused on turning the spirit of the 1990s into a clear visual identity. The final mark merges the circular form of a vinyl record with the organic line of a coffee bean, forming the number 90, which anchors the brand’s story and visual recognition.

From there, we expanded the identity into a broader graphic system using decorative patterns and supporting elements that reinforce the café’s retro atmosphere.

The design process was guided by three principles: