Expendo Mobility Marketing

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Digital Marketing

Challenge

Extending more than a year a branding and marketing partner, Expendo Mobility needed a consistent and credible visual presence to support its growth in Kenya’s mobility and informal-worker market. As the business moved from launch into post-launch marketing, the challenge was not just creating individual marketing collaterals, but building a steady stream of clear, trustworthy, and conversion-oriented content that could keep pace with an active content calendar.

The Client

Expendo Mobility is a Kenyan insurtech and mobility-finance company that builds simple, affordable insurance and financial solutions for boda boda riders and other informal-sector workers.

Scope of service

Industry

The partnership between Vibur Studio & Expendo Mobility partnerhsip ran between Dec 2023 to Jan 2025:

poster design
social and digital marketing content
campaign rollouts aligned to the content calendar
launch and post-launch marketing support
ongoing brand-consistent collateral for product and community messaging

Insurtech and mobility-finance

Impact

10,000

1,000+ downloads.

We supported the brand to grow into a platform trusted by over 10,000 gig workers across Africa.

Our work supported Expendo Mobility by giving the brand a consistent stream of campaign-ready marketing content across launch and post-launch communication gaining the Android app 1,000+ downloads

Our Approach

We approached the project as an ongoing creative partnership, transforming scheduled campaign content into cohesive, audience-focused marketing materials. The goal was to keep Expendo’s communication clear, consistent, and visually strong throughout its early growth phase. We focused on creating visuals that made the messaging simple, trustworthy, and relevant to the target audience, while maintaining consistency across campaigns.

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